Stop the assembly lines!
Media-workers of the world, a historic moment is upon us: from scribes to bloggers, from Lumière’s first cinematographe to the latest camera-phone, the means of production and distribution are back in our hands! For decades, even centuries, a few have tried to limit, distort, and manufacture what we see and hear. Those who hold the keys to the Factory are still trying to keep the gears replicating sugarcoated distractions, offering false hope, masking self-interest. But the walls of the Large Media Factory are cracking, and we, the people who run and feed the machines, are poised to strike open its doors in the Digital Revolution. Our eyes are open to the great potential of this existing infrastructure, and our hands are ready with the skills and tools necessary to pilot it into a new era. By appropriating the Factory, we propose a new model of production – one to incubate, produce, and share meaningful content; to return value to the creative and collaborative effort of media-workers; to answer the needs and demands of a diverse global audience; and to take ownership of the role we can collectively play in defense of our environment and the common good of our fellow citizens. We are interdependent, not just independent.
We are Makila.